Guide on product development

If a tech company does not know how to plan and develop its product line, it is throwing mud at the wall and hope it sticks. Here is a guide on product development that will help your business strive.

1. Product life cycle A product’s unique selling point varies throughout its product life cycle. When Didi was introduced in the market, the strategy was to differentiate itself from public transport. At the growth stage, safety becomes the new focus.

2. Dynamic market Keep sight of market trends to know which of your products are dooming. When you start losing market share, launch new products to capture lost share.

3. Public perception Brand your product, like how the Japanese automotive manufacturer is named Inifiniti to position itself as a high-class brand.