Turning emotions into purchases

Chinese Marketers all know Emotional Consumption, leveraging on users’ emotions to drive Conversion. However, how is it done in reality? Read on to find the answer by Red Digital Lab!

1. Talk in an engaging tone Be engaging and lively with your words, but not adhere to a boring tone. (See examples in pictures attached)

2. Identify the emotions of your Target Group Ikea launched a challenge that encouraged users to spend more time with their families. If users were able to stay away from their mobile phones for a certain period, they would win the challenge - and relationship with their family.

3. Products that resonate with your customers Take the Peppa Pig movie as an example, the film for children is presented in an eye-catching, lively way to attract the audience.