The rise of ADA Community
November 7th, 2019
New Chinese luxury social app.
In China, there is a new Luxury Social App that you must not miss… Want to know what it is? Read on for an answer from Red digital lab!
The new Chinese APP, ADA is a luxury social app that targets those with high purchasing power, namely white-collar workers from first- and second-tier cities and is aged 25 or above.
On ADA app, users can create their virtual portrait, and try out garments from luxury brands. There are functions to customize makeup, clothing, hairstyle, etc. of the portrait. Users can also share content regarding luxury fashion brands, creating a community among high-end Chinese users.
ADA app is important for high-end fashion brands as it presents a great opportunity to 种草 (implant impression that everyone is buying, thus creating the urge to buy) among your target consumers.
