Tong Cheng report and analysis Red Digital Lab.
As the Golden Week (黄金周) on 10.1 just passed, Tong Cheng has released the latest report on the popular holiday. Read on to find a summary by red digital lab:
- Popular destinations
For the 70th Anniversary of the Golden Week, the three most popular tourist destinations in China were: Beijing, Yan'an, and Jinggangshan. For outbound tourism destinations, however, SeaIsland tourism continues to thrive, with Osaka, Bangkok and Nha Trang being the most popular.
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- Travel duration
Travel duration within the Chinese boundary tends to be short, averaging 5-7 days per trip, whereas 8+ days of the trip are commonest for outbound trips.
- Date of travel
Chinese hotels experienced a huge boost in customers on 1 Oct, so marketers… you know what is the best time to promote right? Comment below to let us know!
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