The Golden Week of 10.1

October 15th, 2019

Tong Cheng report and analysis Red Digital Lab.


As the Golden Week (黄金周) on 10.1 just passed, Tong Cheng has released the latest report on the popular holiday. Read on to find a summary by red digital lab:

  1. Popular destinations For the 70th Anniversary of the Golden Week, the three most popular tourist destinations in China were: Beijing, Yan'an, and Jinggangshan. For outbound tourism destinations, however, SeaIsland tourism continues to thrive, with Osaka, Bangkok and Nha Trang being the most popular.

golden week

  1. Travel duration Travel duration within the Chinese boundary tends to be short, averaging 5-7 days per trip, whereas 8+ days of the trip are commonest for outbound trips.
  2. Date of travel Chinese hotels experienced a huge boost in customers on 1 Oct, so marketers… you know what is the best time to promote right? Comment below to let us know!

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