Red Digital Lab tips: Use game mindset for China social media community

If you operate a China social media community, you would like to have your users be active to make the community lively without excessive intervention. You can apply a game mindset on community management to encourage Chinese users to participate in the community like playing a game.

1. Reward points The reward points system can be applied. Users can get points by participating in the community’s activities and sharing opinions. Users with high points can get rewards such as access to the limited information or free products.

2. Membership upgrade A hierarchy system for users to upgrade their membership when finishing specific tasks can encourage users to learn and upgrade step by step. It’s a process of self-improvement for users to gain a sense of accomplishment.
3. Ranking board The ranking board can be introduced inside the community. The atmosphere of competition can encourage users to unconsciously trying to climb up the ranking.