Private Traffic Pool is about Relationship

In China, companies use social media or live streaming platforms such as WeChat and Douyin to build their private traffic pool. A private traffic pool is more convenient and flexible to operate and usually has a higher conversion rate.

However, many companies encountered problems in private traffic pool:

1. Traffic is with low quality or with characteristics that not match with your targets
2. Focus on one-time harvesting but neglect the long-term relationship management
3. Unable to identify the needs of followers, instead of bringing values, just becoming a kind of interference and interruption

Private Traffic Pool is about relationship and emotion. You may like some groups very much because they treat you as a person instead of traffic. Just feeding content is a relatively shallow way, the more in-depth way is to get customer insights from interaction within the private traffic pool, to develop new products or services to bring better value to customers.