KuGou (酷狗) crossover Dian Dou De (点都德)
September 10th, 2019
Red Digital Lab’s view on convergence of Chinese online music streaming and F&B industries.
Tencent’s #MusicStreaming platform #KuGou recently collaborated with dim sum restaurant #DianDouDe in #Guangzhou as their latest marketing campaign.
Simply by uploading a #Vlog #shortvideo onto KuGou, or leaving a comment about the user’s personal experience in Guangzhou, the user enters a lucky draw with a chance to get a Dian Dou De discount coupon.
The #OnlineToOffline #O2O marketing strategy has taken China by storm, attracting millions of users to express their love for the city and providing massive #UserGeneratedContent #UGC for KuGou.
In other cities like Shenzhen and Foshan, diners can also scan QR codes to upload videos of their dining experience and win a chance to get a free meal at Dian Dou De.