Key ingredients to achieve high conversion rate
August 18th, 2019
Perspectives on effective advertising.
Conversion rate indicates how effective your marketing is, so here are 4 ingredients to achieve a high conversion rate:
- Brand awareness measurement
- Parametric QR code It allows you to track the scanning rate of QR codes at different locations.
- Hotline There should be a hotline for each ad so that you can track and evaluate the conversion rate of each ad.
- Guided Keyword search In your ad, suggest keywords that will guide them to your website on search engines.
To boost the conversion rate, it is pivotal to adopt O2O channels, e.g. by using QR codes in your ads.
With these data, you can perform A/B testing, changing variables like color tone, selling points, and size of ads to further boost the conversion rate.
What other elements do you think you can add to boost conversion rates? Comment below to tell us the answer!