JING liqueur’s CNY marketing campaign
January 22nd, 2020
Number of visits to the official JING liqueur website exceeds 360 thousand after the campaign launch.
With the Chinese new year coming very soon, JING liqueur has worked with Baidu (China's biggest search engine) to launch a marketing campaign for the festive season.
JING makes use of various marketing channels including:
- Search engine marketing and CPM & PPC ads on Baidu
- Full screen advertisement when opening the Baidu app
- Questions related to JING liqueur products on Baidu Knows
- Self-media weibo and wechat
Initial data shows that the JING liqueur related information has been shown on Baidu platform for over 9 million times. Number of visits to the official JING liqueur website exceeds 360 thousand, with 3 times daily traffic amount of last year. Only 10 days after the campaign launched, there’s over 30 news articles published on various media. It’s also widely shared among WeChat moments.