How to understand user requirement when there is lack of data

Many businesses do not know how to find out user requirement when there is insufficient data, so here is a useful guide for you:

1. Demand mining By interacting with users through customer service touchpoints, you can collect users’ opinions.
2. Data compilation You can then make a list of users’ possible demands, and how often they are raised.

3. Validation The next step is to validate whether those demands are the users’ requirements. This can be done by A/B testing, survey, interview, etc.
4. Verification It is hard to verify users’ requirements with limited data, but you should be able to perform customer segmentation and target specific users based on their demands.