How to identify Chinese Influencers

Chinese Influencer Marketing (网红带货) is a hot topic nowadays. How do businesses and Chinese KOL pick influencers for endorsement and products to endorse? Read on to find out the answer by Red Digital Lab:

1. If it's your first time seeking influencers to endorse your products, it would be good to start with those with a smaller follower base, as they interact more with users and are more friendly.

2. You can take reference from data from the third party to determine which KOL is most popular on Chinese Social Media, e.g by looking at their ranking.
3. Qualitatively, you should also look at the influencers themselves, in particular, their personality to see if it matches your brand image.