How to create content that can attract traffic?

With Douyin and other short-video platforms in China getting more and more popular, it’s getting harder and harder to get traffic. There are different opinions on whether DOU+ and other promotion tools can actually help to achieve traffic, but most people agree that content is more important than operation skills.

How to create Chinese original content that can attract traffic? Here to share some tips from the experiences of some successful accounts.

1. Exciting and unexpected plots It’s a common way on Douyin to attract traffic by a story with an exciting plot so the audience would keep watching and surprise them with an unexpected ending. The most important thing is that the script needs to be rational.
2. Familiar characters and situation Use familiar characters and situation which the audience can understand, feel related to, and thus can develop an interest in the content.
3. Fulfill their needs Viewers watch short videos either for entertainment or learning knowledge. If you can identify such needs and respond to the demand, you can get the traffic.