Encourage customer to complete the whole journey

From the first touch of the customer to complete the transaction, there are multiple stages, and there’s a possibility to lose the customer at any of these stages.

Take e-shopping as an example:

First, the customer needs to register an account. If a customer finds it complicated to register an account, he may just give up.

Second, the customer wants to find the products he wants quickly. A good search tool and effective filters would be helpful.

Third, when customers ready to pay, the website must accept the payment method he prefers. The ease of input payment and delivery details would also affect if the transaction can complete successfully.

Tips to keep your customers during the journey: - Consistent language and design, e.g. color, font, copywriting, advertising

• Postpone registration step, let users explore first
• Simplify registration steps to remove obstacles
• Use UX design mode and external push message
• Allow personalization for users to choose their interest and preferences