DouyinShoppingCart marks the convergence of short videos and e-commerce. With this feature, users with more than 10 video uploads can sell products in their #DouyinStore, or provide a link to other #ecommece platforms like #Taobao.

According to Douyin’s Shopping Cart Business User Manual, these are the top five strategies to maximize conversion from its shopping cart:

1.#LiveStreaming: inviting #KOL and celebrities to promote products in short videos

2.Pre-sale and Douyin-exclusive discount coupons

3.#PointOfInterest: sending notifications to users when they browse content relevant to your product

4.#MiniPrograms: enable users to access various features without leaving the app

5.Traffic centralization: centralizing all traffic on Douyin platform