China’s big day is finally here

Double Eleven is now a multi-hundred billion big day in China. Eager for big news about the 10th anniversary 11.11? Read on to find out more by Red Digital Lab!

In 2009, the daily transaction value on 11.11 was merely 520 million. Today, sales value skyrockets to over 200 BILLION. The peak of this Chinese Shopping Festival began at midnight. In merely the first 96 seconds of 11.11, Chinese consumers have already spent 10 billion online.

Alibaba has never failed to break world records. At its peak, as much as 544k transactions per SECOND was completed, trumping all statistics in past years. It is also noteworthy that, a Chinese company’s revenue on 11.11 exceeds the total transaction value of all US companies during their 5-day #blackfriday sales.