Application of augmented reality in WeChat MiniProgram

Augmented reality finally comes to use in WeChat Mini Program, featuring a wide range of functions for Chinese Users. Read on to find out how AR is applied in the Chinese APP!

Armani is the first beauty brand to adopt AR in their mini program. Before WeChat enabled the AR functionality, users had to upload their photos and have Armani Lipstick applied to their photos. With the AR-enabled mini-program, users can now check out the effect of lipsticks on themselves on a real-time, interactive basis.

So what is the benefit of AR in the WeChat mini program? As users can now shop as they try, AR undoubtedly boosts the urge of Chinese Shopper to make an immediate purchase. Higher #conversionrate is expected to result.