Alibaba's Marketing Strategy on Double Eleven Shopping Festival

Alibaba always has innovative Chinese Marketing Strategies to attract customers. Want to know what it is? Read on to find out more!

The first strategy adopted is to give out sales discounts. For example, for every $400 spent, customers are entitled to a $50 cash rebate.

Second, red packets are given out for free. Users can open a “meow store” (喵铺) and get coins by sharing the store with friends, daily login, searching for products, etc. Gamification and red packets drive traffic to merchants and benefit consumers at the same time.

盖楼 is another interactive game in which users build blocks as high as they can. Through contests with online users, the winner gets coins which can later be converted into real money.