10th Anniversary of Double Eleven Shopping Festival

Chinese Shopping Festival like 11.11 has always been golden opportunities for businesses and consumers. Read on to find out more about the Chinese Marketing Strategy employed!

From historical records, Tmall, Tao Bao, and Jing Dong remain Online Shopping platforms that have the highest traffic and Gross Market Value GMV.

Most commonly used #marketingstrategy hinges largely on gamification: on 11.11, users form teams to build blocks (盖楼) / cats (叠猫猫) to as high as possible, with the winner getting red packets for free. Social sharing with friends and forming teams make the games even more viral.

Upon purchase, customers are entitled to discounts upon a certain amount of purchase. Live Streaming by KOL, such as 李佳琦’s lipstick video is a great means to drive conversion too.